Shirazi Trading Company (Private) Limited (STC) (An Atlas Group Company) was established in 1975 under the Registration Number 0004831. STC is also registered with the Federal Board of Revenue of Pakistan (FBR) under NTN 0712130-0. The registered office of the company is situated in Karachi, Sindh. The Company is being regulated by Security and Exchange Commission of Pakistan (SECP) and the regulator can be accessed at www.secp.gov.pk.

Back

Shirazi Trading is at forefront in providing complete range of state-of-the-art office automation Business Solution, representing top of the line world renowned brands, well equipped with Sale and After Sale Support network, Serving more than 3000 corporate customers across the country.

Back

Shirazi trading (Pvt.) Ltd provides complete solution for hospital equipment with a special focus on Diagnostic imaging systems, Ultrasound and Life care systems. We are distributor of GE Healthcare complete range in Pakistan

Back

Industrial Solution is diversified portfolio and dealing in Metal & Materials, Chemicals, Tools & Machines and Raw Materials etc.

    Back

    Mobility Solutions Division at Shirazi Trading Company is dedicated to address the mobility needs of the corporate companies’ employees by providing Accessible, Affordable, Competitive and Flexible Installment Solutions for Honda Motorcycles.

Annual Sales Conference 2025 “Celebrating 50 Years of Excellence – Charting the Course for the Future”
July 31, 2025

Shirazi Trading Company (Pvt.) Ltd. hosted its historic Annual Sales Conference 2025 at the Pearl Continental Hotel, Lahore, on July 31, 2025. The event was a significant milestone, marking the organization’s Golden Jubilee—50 years of consistent growth, resilience, and service excellence.

 

To kick off the event, the management hosted a pre-conference dinner for all out-of-town guests at Haweli Restaurant, which included a memorable visit to the iconic Badshahi Mosque.

 

Under the transformative theme, “Accelerating Growth – Innovation, Diversification & Internationalization,” the conference brought together senior leadership, sales teams, Divisional heads, and strategic partners from across Pakistan. The company’s Chief Executive Officer, Mr. Farooq Saleem, graced the event as Chief Guest, inspiring attendees with his presence and vision.

 

The strategic theme focused on three pillars:

 

  • Innovation: Encouraging new technologies, smarter business models, and enhanced customer solutions to stay ahead in a competitive market.
  • Diversification: Entering new sectors and product lines to build resilience and meet a wider range of customer needs.
  • Internationalization: Expanding the company’s geographical footprint and exploring global opportunities to elevate the brand beyond national borders.

 

These fundamentals are central to STC’s vision of becoming a globally recognized trading enterprise built on a strong foundation of integrity and customer satisfaction.

 

Commemoration and Recognition

 

The conference served as a vital platform for:

 

  • Commemorating a 50-Year Legacy: Honoring the company’s journey and the contributions of its dedicated workforce.
  • Reviewing Performance: Reflecting on the past year’s accomplishments, lessons, and challenges.
  • Strategic Alignment: Unifying teams around a shared vision for future growth.

 

COO summed up the session with his review about the presentations and future strategies for the businesses, CEO in his closing speech thanked and appreciated all the participants and the organising committee for arranging such a memorable event successfully.

 

As a special highlight of the Golden Jubilee celebration, a cake-cutting ceremony was held. Following Atlas Group’s philosophy of 3Rs a surprise gift— Honda CD 70 motorcycle—was awarded to Mr. Bukhsheesh Elahi (Admin Associate-Islamabad) company’s longest-serving active employee serving since 1988, in recognition of his unwavering dedication & loyalty. The conference concluded with a prestigious Outstanding Performance Award distribution ceremony, where top performers were honored by the CEO and COO for their excellence.

© Shirazi Trading 2025. All rights reserved.